Campaign Aims to Educate Public

FOR IMMEDIATE RELEASE
6/7/2012

Contact: Kerri Lyon 917-348-2191



NEW TV AD CAMPAIGN AIMS TO EDUCATE PUBLIC ON CHARTER SCHOOLS

NYC Charter School Center Airs 30-Second Spot Featuring Voices of Charter Leaders

(NY, NY) -- The New York City Charter School Center today launched a television ad campaign aimed at raising the public’s awareness and understanding of what charter schools are and what they provide. The 30-second spot will run in New York City and Albany for the next week and features the voices of various charter school leaders explaining the vision and mission of charters, from creating lifelong learners to getting kids to college to providing choices to families throughout New York. The ad comes as opponents step up their efforts to block charter growth through legislation and litigation, even as roughly 50,000 families are now on waitlists to enroll their children and as the city struggles to create more high-quality public school seats.

“Charter schools enjoy tremendous support in New York City from both families and voters who want choices when it comes to educating their children,” said Charter School Center CEO James Merriman. “But there is also a well-organized and well-funded misinformation campaign aimed at limiting families’ options and it’s important we do everything we can on behalf of children to set the record straight.”

The ad was released the day after thousands of charterschool parents rallied in Lower Manhattan in support of their schools. Charters have been targets of repeated lawsuits over the past few years, with opponents attempting to stop them from opening their doors and blocking their access to public space. Meanwhile, charter applications reached a record high this year of approximately 133,000 as families seek higher quality alternatives to other schools in their neighborhoods.

An extended version of the ad, featuring interviews with charter leaders, is available here http://vimeo.com/m/40672369.

Press Release